Indigo 9 Digital

JANUARY 17, 2023

By Tricia McKinnon Like TikTok, another Chinese app, people are starting to wonder how Shein came to dominate the lives of teenagers and young adults around the world. The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein is even taking on legacy fast fashion stalwarts.

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Fast Fashion Fashion Shipping Target Market 52

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Something has to be said about a first mover advantage, it makes things easier.

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Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 6, 2023

By Tricia McKinnon Have you ever walked past a Zara store on a balmy Saturday afternoon and wondered what the commotion is for? This approach also helps to alleviate last mile shipping costs since stores are closer to customers than distribution centres. These companies include Shein, Boohoo, Fashion Nova and ASOS.

Fast Fashion 52

Fast Fashion Apparel Fashion Advertising 52

Indigo 9 Digital

JULY 24, 2023

By Tricia McKinnon Chasing new clients may feel more exciting than retaining customers. That’s why you still shop at the mom and pop grocer across the street from your home. Why do you choose to shop there year after year? But it costs more to acquire a new customer than retain one you already have. Sell great products.

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Customer Retention Drop-Shipping Consumer Fast Fashion 52